Goals

Brand Awareness by reaching new customer base while generating sales in India.

Amalgamate Google Display with the Amazon India’s Affiliate program to drive sales

Tactical with real-time bidding and managed placements

Identified touchpoints of the users who are on a journey to buy a smartphone

Nubia Case Study 01

Approach

Branding while connecting to the users and driving sales using Google Display Network

1. Support for mobile devices using a responsive website

2. Support for AB testing for landing page and sales funnel

3. On-page Event tracking

4. Support for remarketing tags

5. Internationalisation – Language, currency and payment support

Nubia Case Study 02

The End Result

The increase in organic traffic for the first two years has been 250% and 145% respectively.. The increase in un-attributable revenue for the first two years has been 325% and 172% respectively.

Nubia Case Study 03